Gisborne harbourmaster Captain Charlie Jamieson has been killed while riding his motorcycle on the East Cape highway at Waihau Bay near Cape Runaway.
Mr Jamieson's motorcycle collided with a van on State Highway 35 just before midday on Saturday. He died at the scene.
He was riding the coast road with another motorcyclist at the time.
Police have a serious crash investigation under way.
"The site of the accident was cordoned off and a detailed scene examination has been carried out."