NZPIR executive officer Andrew King said more than 90 per cent of the landlords represented by his group have already insulated their properties.
"A large proportion of those are going to now have to turn around and top it up to meet these new requirements."
He said the cost of bringing the level of insulation up to the new required level would cost roughly $1500-$2000 per home.
The insulation material itself does not cost a lot, he said, but the cost of the labour will be high.
"It costs just as much to top up insulation as it does to install it."
He said this cost – and the cost of complying with the rest of the new standards – would be passed on to the tenants, in the form of higher rent.
Meanwhile, he said just adding more insulation would not even have a major effect on keeping homes warm, if the home is already insulated.
National's housing spokeswoman Judith Collins agreed.
She said rents have increased in many parts of the country over the past year and the Government's new rules would see rents climb even further.
"There will be some landlords who are going to say 'it's just not worth it for me to retrofit this property'."
Instead of renting the property, Collins said many would-be landlords would just sell it on the open market.
Speaking at the unveiling of the new standards this morning, Lynley Thomas, a property owner and landlord, said although she would not increase her tenants' rents, there would likely be a flow-on effect whereby the costs could flow on to the tenant in the wider market.
"Indirectly, through a market rent raise which I think will inevitably happen, that's where the rent will go up."
Twyford said it was possible that some of the costs would be passed on to tenants, but he said that cost would not be significant.
"But the cost of doing nothing is far too great for us as a nation."