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Lamborghini took the wraps off the Estoque grand tourer saloon at the Paris Motor Show - and immediately it was called one of the most exciting four-door saloons ever built.
The Estoque is based on a new aluminium composite platform (not the chassis from parent firm Audi's A8, as rumoured) and is powered by the 5-litre V10 from the Gallardo LP560-4.
However, this has been revised to offer more torque, 560Nm instead of 540Nm, and less power, down from 411kW to around 375kW.
Power will get to the road via four-wheel drive linked to a seven-speed double clutch sequential gearbox, which is likely to feature wheel-mounted paddleshifters for manual changes.
Weight distribution for the front-engined saloon is 55:45 front to rear, and Lamborghini predicts a top speed comfortably in excess of 325km/h.
The interior is inspired by the limited edition Reventon, with an aircraft-style instrument display.
But despite the supercar ambience, Lamborghini is confident the four-seater will be capable of transporting four adults in absolute comfort.
Lamborghini stopped short of giving the Estoque a green light for production at the unveiling, although if it does get the go-ahead, the road-going version is four years away.
Few would bet against the Estoque hitting showrooms, however, particularly with Porsche and Aston Martin set to produce sales-boosting saloons of their own.