Opposition leader Andrew Little has announced a Labour-led government would spend up to $20 million to boost the Gisborne economy.
Little announced it would match dollar for dollar local investment to construct a factory for building materials.
"One of the biggest strengths of the Gisborne region's economy is timber, yet too many logs are being shipped straight offshore without jobs and value being created for locals," Little said.
"This money will match dollar for dollar investment from businesses and local economic development agencies, and be subject to a robust and transparent tender process."
Gisborne and Hawke's Bay have the highest unemployment rate in the country.