A group of Hawke's Bay residents have organised themselves to help out some of the smallest of their Bay of Plenty neighbours affected by the Rena oil spill.
The bird death toll from the environmental disaster has now reached nearly 1,300 - among them many little blue penguins.
A Napier factory has sent a care package off to Tauranga - full of tiny woolly penguin pajamas.
The PJ package came about after Napier's Design Spun general manager Brendan Jackson was contacted last week by a local woman whose daughter had been involved in the oil response unit.
The recovery crews were coming across oil-smeared penguins who, trying to preen their feathers clean, became more ill.