Kiwis are donating more and spending ethically after the Christchurch earthquake and financial crisis.
A MasterCard survey on ethical spending shows 55 per cent of New Zealanders are donating to charity, despite increased pressure on household budgets.
"Local disaster relief funds were understandably receiving one of the biggest increases in contributions and topping the list of preferred causes alongside serious illness funds," MasterCard New Zealand manager Albert Naffah said.
The survey found consumers were also willing to buy from a retailer if a contribution from the cost was returned to the community and were considering the environment and fair trade when buying.
Forty per cent of respondents said they would pay more for items associated with ethical causes.