A new survey shows that more than half of car tyre purchasers would be prepared to pay a levy to assist in the environmentally friendly disposal of tyres - but also shows that one in five would rather spend their cash on a nice set of shoes or gadget than a quality set of tyres.
With almost four million car tyres reaching the end of their lives every year, safe and sustainable disposal of tyres affects all New Zealanders, says Derek Bonnar, General Manager, Canstar New Zealand.
"New Zealand has one of the highest rates of car ownership per capita and lots of cars, translates to even more tyres. It's pleasing to note that car owners appear to support paying a little extra to safely dispose of tyres."
The nationwide online Canstar Blue survey also found that while a majority acknowledged that safety was more important than price when it came to buying tyres, nearly one in five would pay more for a great pair of shoes or a high tech gadget than a great set of tyres.
"Aucklanders, Gen Ys and Gen Xs were most willing to spend more money on gadgets and shoes than tyres," says Bonnar, "and those from the Waikato and Bay of Plenty, were less inclined."
