New Zealanders have taken on board official encouragement to fill out their Census returns online today, with one million forms completed soon after 1pm.
Census staff say their online computer system - which can be found here - is handling the high traffic volume well and don't expect any major problems ahead of the peak period tonight between 7pm and 10pm as the country records its statistical snapshot of its people in 2013.
Last held in 2006 and conducted every five years since 1851, the Census has been delayed only three times - due to the Depression in 1931, World War II in 1941 and the deadly Christchurch earthquake in 2011.
This year's survey is estimated to cost $72 million, slightly less than the $90 million budget for the 2011 Census because much of the preparation is already done.
About 7000 temporary staff will spend around 550,000 hours handing out and collecting 6.4 million Census forms - 1.8 million dwelling forms and 4.6 million individual forms for a population estimated at 4.46 million plus visitors, who must also fill in the forms.