It's a "forbidden fruit", easy to get our hands on, or maybe we just like it.
Those are some of the explanations experts have for a study in the Lancet which finds Kiwis and Aussies are the world's biggest pot smokers.
Up to 15 per cent of New Zealanders and Australians aged 15 to 64 were reported to have used the drug in the past year, which compared with rates of 1.2 to 2.5 per cent in Asia.
"There were no surprises to us, I guess, of the fact that Australia and New Zealand have the highest rate of cannabis use globally," said report co-author Wayne Hall, of the University of Queensland's Centre for Clinical Research. "Our rates are not fabulously high - we look like most other developed countries in Western Europe and North America - we are just a bit higher on some drugs and a bit lower on others."
New Zealand Drug Foundation executive director Ross Bell cited easy access to cannabis as a factor.