People are being asked to remember charities in their wills as Include a Charity Week kicks off.
The campaign, which starts today, is aimed at encouraging more people to include gifts in their wills to their favourite charities, after they have looked after family and friends.
The Heart Foundation is among the charities asking to be remembered. Spokeswoman Karen Miller said as a not-for-profit organisation, the foundation's work would not be possible without donations.
"We're calling on Kiwis to ensure we can continue our good work into the future by leaving us a gift in their will."
Despite huge advances in treatment and prevention, heart disease continued to cut short too many lives before they could be fulfilled, Ms Miller said.