Ex-pat Kiwi Ollie Hicks, who is running the length of Holland for breast cancer charity Pink Ribbon, has taken the first strides of his 420km journey.
Clad in his pink lycra suit, Mr Hicks or "Morphman" completed the first leg of his 10-day journey with a 36.1km run from the North Sea to Groningen.
"It was great to start the journey today meeting many Dutch locals throughout the province of Groningen. It has given me the motivation to really kick on and reach my goal," the 30-year-old said.
"We broke the 3000 euro (NZ$4860) fundraising mark before we set off from the edge of the North Sea, which was an amazing way to start things off.
"Lollies and Dutch snacks kept me going and I had a friend and sponsor running with me, whilst my girlfriend was knitting and sitting in my pink support car taking care of the navigation."