The thin blue line's effort to engage with social media has been hijacked and used to push everything from debt consolidation to adults-only "dating" sites.
New Zealand Police yesterday kicked-off a global police "tweet-a-thon", where cops use Twitter to update users on what they come across on their shifts.
Officers in eight different countries will tweet for 24 hours to share experiences from the frontline.
The police tweets are viewable to Twitter users who searched #poltwt, and yesterday Kiwi cops took the opportunity to show off their sense of humour.
Counties Manukau police tweeted after being called to a burglary where they tracked the thieves for a kilometre, and found stolen items hidden along the way - including a 60-inch TV.