Wednesday's robbery is the latest in a series of gang-related incidents that have created a negative impression for Wairoa despite police and community leaders' assurances that the area is no different from anywhere else in the country.
It's understood the woman had left town and was still to decide if she would return.
Wairoa I-Site manager Sally Simpson said the town's people and businesses were fed up with the battering the town has received.
"That's common knowledge around the town. We're all thoroughly fed up with the negative messages that go out about Wairoa instead of positive messages of how life is everyday for us."
There had been "absolute disgust" from the community at the robbery of the visitor.
"I hadn't heard of one forever so it was really surprising. It definitely is not [a common occurrence] ... It's a safe town," she said.
Domestic tourists were wary when they arrived.
"There's a lot of very good publicity that goes out overseas and we have domestic tourists - some who come with preconceived ideas - and many times they come back and say 'what a friendly place, what a great place to live, we're really surprised'. They're very open about it."
Business owners spoken to by the Herald yesterday were upset about the negative impression the gang problems created.
Wairoa police Senior Sergeant Tony Bates said one offender still had to be tracked down. "The matter is dealt with and is in the hands of Youth Aid and Youth Court depending on their ages."
The attack was rare, he said. "I've been here for years and I doubt we'd have one a year, you hear of more in other centres." However, Mr Bates said the robbery was obviously a concern.
Wairoa mayor Les Probert said the behaviour was a national issue, and the town had processes in place to deal with gangs.
"At every place in New Zealand at this time of year these things go on," he said.
"These things are happening and we don't want them to happen. It is the sort of thing we are attempting to avoid."
He said the council liaised with police regularly, and had youth programmes.
- additional reporting: Hawke's Bay Today