"Having such an amazing and enormous special shaped balloon like Peg Leg Pete, flying overhead alongside all the other colourful balloons will help capture the imagination of everyone that sees it, big kids and small," said Mrs Dawes.
"As such we are holding a Pirate Pete Week and encourage people of all ages to adorn their favourite costume and talk like a pirate."
Pupils of Masterton Primary School got into the themelast week with a special Pirate Day.
Teacher "Dirty Cap'n" Debbie Carman said her pupils were excited about dressing up and answering to their pirate names at roll.
"We did a language exercise and brainstormed describing words and that's how they came up with their names.
"It's introduced new vocabulary and opened discussion in to how people behave," she said.
Pupils said they were excited about the festival.
"I'm looking forward to seeing Pirate Pete because he's really big and can fly like a real parrot," said Mason Gadd.
As part of the pirate week businesses have come on board with restaurants Apache Jacks and The Farriers offering special kids menus while the 10 O'clock Cookie Company is doing a special brunch for the week and dressing the shop.
Another festival highlight is the Trust House Night Glow Show at Solway Showgrounds on Saturday night. This is the jewel in the crown of the festival, where tethered balloons glow like light bulbs and brighten the night sky in a dazzling show choreographed to music.
Last year's Night Glow was cancelled due to wind.