Prime Minister John Key has warned Korean businesses that if Korea does not move fast on a free trade agreement it risks having Korean goods displaced by those of other countries on New Zealand's shelves.
Mr Key issued a strong message at a Kiwi Chamber breakfast in Seoul today, speaking to Korean business people with interests in New Zealand.
He emphasised the benefits to Korea of the deal, including food security.
Key is trying to reignite trade talks while in Seoul. He later said that speed was critical - major companies like Fonterra and Zespri were only just managing to hold on in Korea and would not last much longer because of steep tariffs which did not apply to their international competitors.
The same could happen to Korean businesses in New Zealand such as Samsung, Hyundai and LG.