First there was planking, then Gangnam Style, now... derp-face.
Prime Minister John Key's latest attempt to win the youth vote included pulling the silly expression with students at Victoria University.
He was encouraged by students to make a "derp-face" - defined at KnowYourMeme.com as "an expression sometimes used online to signify stupidity".
Pictures of Mr Key clowning were shared on Twitter as he hosted the National Party stall at the university's Orientation Week this morning.
Oh, you want a three way" -John Key, 2014 pic.twitter.com/9bjVeGh185