When Melissa Bachman posted a photo of herself posing with an assault rifle and a very dead lion, she must have known she was being deliberately provocative, especially given the reaction she'd received to other, similar photos. Initially, it went out on Twitter and she wrote: "Stalked this male lion. What a hunt!"
The response was immediate but Ricky Gervais summed it up best. He retweeted her photo to his many followers and added: "Spot the typo."
Sure, Bachman was doing nothing illegal. Big-game hunting is big business in many parts of Africa.
There are all sorts of justifications for it. Animals need to be culled; why not get rich tourists to pay for the kill rather than have rangers do it.
Some places farm animals to be killed - just as we do with beef and sheep - and the money people pay to kill these animals goes towards anti-poaching initiatives. Really? I'd like to see the proof of that.