I thought we might've reached peak offence by now, but apparently not. There's still plenty to be offended about.
In just the last 24 hours we've seen outrage in action: in the US over the comedian at the White House Correspondents' dinner, and here at home over Deborah Hill Cone's column on Clarke Gayford.
The latest person to be outraged by that column was the writer herself. She wrote another column, deriding herself for the first one. I'd read it as a satirical piece about the PM's partner, a bit of a stream of consciousness thing. It certainly didn't offend me.
Why didn't it? Because I saw it for what it was: her thoughts, not to be taken personally or to be up in arms over, just her thoughts. But ironically the person who did take it personally in the end was the writer.
Hill Cone said when she saw it in print she "grimaced" and then "hit herself in the face". She apologised for how she came across. I understand wanting to apologise for how you come across, but actually, that would be a never ending task.