Such is the nature of the news cycle that stories blare across the front page and lead the TV or radio news, and then, like a meteor, whoosh, they're gone.
A four-month-old baby, being horribly abused and hospitalised with fractures all over her body, was the lead story three days ago. Police were coming up against a brick wall in investigating it because the family involved had closed ranks. Police were seeking support or information from anyone who may be able to help get to the bottom of what had happened.
There was the usual reaction of course, of shock, disgust; talkback heaved for a day, commentators bemoaned how this was becoming a familiar and frustrating story. And then boom, just like that, it was gone.
The news cycle moved on, as it always does. Looking for fresher, newer news.
But Dame Lesley Max, co-founder of the Great Potentials Foundation, made a point about the case that resonated with me.