The National Party has done to it's core support base what TV One did to it's core audience ... ignored them. You ignore the older demographic at your peril. They are faithful, have deep pockets, and institutional knowledge. They're not inclined to buy into the spin that reality TV beats a good doco. So watch the polls.
What else does this pick tell us?
Well it tells us the Nats have indeed been spooked by "Jacinda-mania". They've bought into the line that she's a force to be reckoned with. Well that's the media's view. More important than what people like me think is what National's own members think.
At his first press conference as leader, Bridges threw out words like "ambitious", "positive", "future", "modernise".
If imitation is the sincerest form of flattery, Jacinda should feel flattered. She should also feel assured, she knows Bridges well, she knows his style and that's an advantage.
National's pillars - Joyce, Brownlee, Coleman, Collins - where they end up in the reshuffle is key.
Will they stay or go? And where's Adams in all of this? What about Mitchell? How cohesive is a party with so many bridesmaids who wanted to be bride.
This is a different looking party to what the party faithful are used to.
I'm happy to be wrong. A Bridges-Bennett partnership might fly, and good luck to them if they do.
Here's one thing they've got right - they are a partnership, a team. There are two names and two faces fronting up, unlike this current government which seems to be all about one person, one name, one face. That's something Labour need to think about moving forward. When Jacinda goes off to have that baby in June, you don't want a cavernous gap where the media luvvies stare blankly into the abyss wondering who to talk to now that their political Beyonce's gone.
But back to Bridges and Bennett. Both Westies, both Maori, those are big advantages. If they do go the distance, I look forward to them at least doing the decent thing and turning the crown cars into Holden Kingswoods.
