COMMENT: The election of Boris Johnson to leader of his party, and thus Prime Minister of Britain, raises an interesting question.
How much do we want cult of personality these days? And how much personality is too much?
Love or hate Johnson, and he's polarising enough that most people feel strongly one way or the other, you can't argue that he's not bringing colour. And by colour I mean, crazy content. He's adding to the drab grey-suited world of politics - a splash of really bright fluoro.
I spoke to the deputy director of a British thinktank yesterday who wrote him off, he said BoJo is Britain's worst nightmare come true, he's "ego made flesh".
He said he's a guy who's based his entire career on not taking anything seriously.
And that I think is what we're seeing edge its way into politics these days. Amid all the virtue signallers and the moral high ground takers, we are getting the fringe creeping into the mainstream. Those who've not taken much seriously at all in life throwing their hat into the ring for a bit of politics.