We've all heard the rhetoric in recent months: "If you can't feed them don't breed them". "Sterilise them". But I must admit one of the things this election year will be remembered for is the heartening sound of many New Zealanders, including politicians, speaking up for their fellow Kiwis living in hardship.
"Poverty", "living in hardship", a "living wage", these words are echoing across the country. This is a marked shift in attitude and public conversation.
You get a sense that finally it is being understood that it's not right to tar everyone in hardship with the same brush. Doing so is a deflection tactic, it doesn't reflect reality. The fact is everyone has their own story as to why they're struggling to make ends meet.
People lose jobs all the time through no fault of their own. When they've been existing on low wages, with no ability to save, the consequences are instant and devastating. Take a moment to think how long could you last financially if you were made redundant tomorrow, or if your partner suffered a stroke? If you're like the rest of us, it's probably only a month or two before life would start to unravel.
I won't say all parents are doing the right thing with their money, of course there are a minority who aren't, but what I can tell you is, there are 295,000 children in poverty right now in New Zealand, and in the 12 years since I started KidsCan I can hand on heart say, that majority of parents are doing the best they can with what they have.
Did you know that 45 per cent of families in hardship have at least one parent in paid employment and 48 per cent of families in poverty have only two children.
With the passing of time the myths and prejudices around families in hardship are being debunked and people are starting to think before judging or making generalisations about other families they've never met.
Not caring for their children isn't the cause of their poverty and it's not as simple as budgeting better, especially when 60 per cent of your income is going on rent. There's little left for other necessities.
While we as a community are now more open to the fact there are many reasons families end up in poverty, we as a nation are beginning to grasp that there is only one way for them to escape it - with help from all of us. It's not the child's fault and we have the power to fix it, together.
A raincoat, shoes, health items and food. They are such simple things that help give our most vulnerable so much - warmth and some food in their tummies so their minds can be on learning and participating. But equally as important, they give them hope that the future will be okay. That they can do this.
A past student from one of our partner schools in Wellington recently shared her story with us, expressing what a difference KidsCan made to her world.
"I personally got one of your jackets and a pair of shoes. Because of having correct shoes, I got to participate in the art programs and wood work classes. I carried on with my passion for art and building after intermediate and I'm currently building my own tiny house and working towards the licences I need to be able to be a tattooist.
"I don't believe that I would have found my passions for these things if hadn't been part of those classes and you guys were the reason I could go."
Every Kiwi kid, just like this young person, should have hope in their lives.
There are currently close to 3000 children waiting for KidsCan help. It's in the best interests of all New Zealanders to invest in these children while they are young so they don't grow up without hope, without a proper education and without a future.
All that happens then is, they repeat the poverty cycle and cost society more on many fronts.
Thanks to those who are proudly and publicly being part of the solution, speaking out and supporting us in our efforts to ensure all Kiwi kids can reach their potential and contribute to a brighter future for New Zealand. You and your fellow caring Kiwis are making a difference. People power at its best bringing about positive change.