Mental health advocate Sir John Kirwan will comfort shaken Kaikoura residents on Thursday.
The ex-All Black is being flown in to speak at the town's community meeting. A week after the earthquake and Red Cross has reported people are becoming fatigued and emotional as they continue to deal with the constant challenges the natural disaster created.
Kirwan was shocked when he heard the earthquake had happened.
"I couldn't believe it. I was pleased there were not more fatalities, but one is too many and the isolation.
"You can put the buildings back up but it's a pretty scary time for people."