Prime Minister John Key says bloggers are not a "big part of his day" but he lives in a world where he can't ignore them.
Speaking on TVNZ's Breakfast programme today, Mr Key said the "ugly" tone of the 2014 general election campaign was the low point of his year.
"It was all kind of hate stuff...the whole thing was just awful."
Nick Hager's Dirty Politics book, which covered issues including collusion between Mr Key's former staffer Jason Ede and right-wing bloggers, was a talking point during the campaign.
The Prime Minister's relationship with one blogger raised questions in the public arena and in Parliament, with Mr Key at times forced on the defensive this year.