It sure ain't pretty. It sure ain't enlightening. It is most definitely insidious. It is a creeping cancer of the New Zealand body politic.
Regardless of whether it is John Key or David Cunliffe who has the numbers on election night to pick up the reins of power, so-called "gotcha politics" is almost guaranteed to be the big winner of the 2014 election campaign.
"Gotcha politics" is all about focusing voters' attention on the gaffes and mistakes of opponents rather than trying to win the election by winning the battle of ideas.
It is personality-based politics, not issue-driven politics. It is all about wrecking your opponents' campaign by landing major hits on their credibility.
At its worst, gotcha politics can be an old-fashioned witch-hunt dressed up in modern-day notions of accountability. None of this new, of course. What has changed is the extent and intensity of gotcha politics.