For anyone who has watched John Key in action for any appreciable length of time, the news that he would be using his showcase speech to the National Party's annual conference to make an announcement about roading was initially puzzling.
Even more so, given the weekend get-together was taking place just three months before a general election.
The Prime Minister's promise to fix some longstanding danger spots and bottlenecks on the roading network in the regions hardly seemed the kind of stuff to create excitement on the conference floor on a Sunday morning.
Neither did it seem substantial enough to galvanise the 600 or so delegates who had been lectured continuously on the need to knock on every front door in their electorates between now and election day and identify National supporters and sympathisers and make sure they vote on or before the big day.
On swift reflection, however, the $212 million package could be seen as part of a very clever strategy.