Humankind can be divided into two categories: those who understand the complexities of the wholesale electricity market and those who do not.
The latter outnumber the former in overwhelming proportions. The Electricity Authority might be proclaiming there is more competition. But confidence that the market will ultimately deliver in terms of truly competitive pricing remains bedrock low.
There may be good reasons for the seemingly constant above-inflation hikes in retail prices. But politicians have given up explaining because consumers long ago stopped listening.
All this would suggest there is fertile ground for Labour and the Greens, who yesterday foreshadowed plans to slash power prices by setting up a new agency, NZ Power, to act as a single buyer of wholesale electricity.
National was truly gobsmacked. It accused Labour of "Muldoonism", "loony tunes" policy making and "North Korean economics".