Perhaps the most disheartening and debilitating aspects for Labour of today's morale-crushing Herald-DigiPoll survey is that the party's dismal showing though largely its fault is not entirely its fault.
If it was entirely its fault then Labour might be able to do something about it. Not being its fault means it can do little to fix things before election day in late September.
Labour's abysmal rating is in large part the by-product of John Key's astonishingly high popularity. National continues to set an extraordinary modern day precedent in defying the political gravity which almost always brings second-term governments crashing to Earth.
Labour can only sit, wait and watch in the hope that Key's bubble is pricked well before election day.
But there is nothing on the horizon or beyond which would suggest that might happen.