The Prime Minister can insist as much as he likes, as often as he likes and for as long as he likes that he is not playing politics in campaigning for a change in the New Zealand flag. His opponents see things differently.
John Key may well have sought to make the process he wants followed in setting up a referendum on a new flag as politics-free as possible by declaring that the referendum will not be held until the next Parliament is in place and after next year's marking of the Gallipoli centenary.
That stipulation by Key is in itself highly political. He does not want to get into a feud with members of the Returned Services Association at a time when the current flag will carry a special meaning for the many young and old attending Anzac Day ceremonies. Key would be the big loser; his referendum would be stillborn.
Key intends to keep the referendum process on track by establishing a cross-party committee of MPs that will be given the task of coming up with the best option for the referendum.
In a further attempt to inject consensus into the process, a steering group of eminent New Zealanders will be charged with ensuring there is a proper debate with plenty of public input in terms of submitting designs for a new flag.