Sacking a senior Cabinet minister just three weeks out from election day is never a good look - especially when you are accusing your opponents of being the ones in disarray and inherently unstable.
John Key's worry must be that the whole dirty politics saga steadfastly refuses to die. But then there is not much the Prime Minister can do about that.
What Key has done is swiftly exercise prime ministerial fiat and removed what had become National's weeping sore in this election. And that is absolutely crucial. The public wanted Collins gone. And finally she has.
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If the election campaign was showing signs of turning against National, Collins forced resignation should help shift it back in the governing party's favour.