"Is New Zealand the new international bully?" pondered a headline on the Christian Science Monitor's website yesterday.
Hardly. Nevertheless, the extensive international media coverage suggests Gerry Brownlee's hastily composed, somewhat erroneous, but fundamentally satirical expose of everything wrong with Finland has done more to lift New Zealand's profile in Scandinavia and beyond in a week than a score of those job loss-threatened Ministry of Foreign Affairs diplomats might achieve in years.
Mind you, it may require roughly that number of the latter to repair relations with Helsinki - a relationship of such vital importance that is it is handled by the New Zealand Embassy in Holland, while the last minister-to-minister contact was an education-related visit by Anne Tolley more than three years ago.
Had Tolley briefed Brownlee on her findings, the current storm in a diplomat's cocktail glass might never have happened. Such are the feathers now in supposed need of unruffling that it was fortuitous timing that John Key should bump into the Finnish President at the Nuclear Security Summit in South Korea on Monday.
The Prime Minister expressed regret for Brownlee's comments in Parliament last week which also proved something else: when it comes to jibes, there is another small country whose inhabitants have an even thinner skin than New Zealanders.