The Prime Minister took the rather unusual step of offering free advice to Labour yesterday. It was advice Labour would do well to heed. But it is unlikely to do so. At least not yet.
The gist of John Key's message to Labour went something like this. "Make my day. In fact, make my election day. If you want to continue to rate below 30 per cent in the polls, just keep talking about the things that do not matter. Just keep doing that until election day."
Among the things that do not matter - according to Key - is Labour's pursuit of Judith Collins and who she did or did not have dinner with in Beijing six months ago and what she did or did not tell New Zealand's ambassador afterwards.
Key is right. There is a massive disconnect between the Wellington Beltway and the rest of the country as to whether Collins had a serious conflict of interest in her dealings with milk exporting company Oravida during her trip to China last October, given her husband is a director of the firm.
While Labour tries to variously tease and bludgeon more information out of the Justice Minister, the rest of the country could really not care less and - in Key's view - voters are much more exercised with the more fundamental questions of how the respective parties' policies are going to affect their community in terms of education, health, law and order, and so forth.
