The underdog going into the debate, Phil Goff rapidly turned into relentless attack dog. The Labour leader began in disciplined fashion, moderating his delivery to make his points and try to connect with viewers.
That transformation lasted for all of a couple of minutes.
Then it was back to the unreconstructed, gesticulating, overly negative-sounding Goff who voters find so unappealing.
He frequently turned away from his lectern to lambast John Key face-to-face.
The Prime Minister initially stared straight ahead. He accordingly looked defensive.