At each shop, you order and pay for your ramen the old-fashioned way, via a ticket vending machine with photos on the buttons. Some varieties are offered in small portions so you can try more than one type, although for some visitors, one small portion will be enough. If you can't tell, ask the staff which button is mini-ramen.
A bit overwhelmed, my friend and I chose the nearest shop that didn't have a line, selling ramen from a replica of a shop in Kyushu (in the south of Japan) founded in 1954. The broth was delicious as were the crumbles of roasted garlic sprinkled on top. Straight noodles the exact thickness of spaghetti made a less exotic impression than I'd hoped for, so pay attention to that helpful brochure.
Other choices include what's claimed to be the most famous miso ramen in the country, from Hokkaido, and a replication of soup from a shop in Tohoku that was swept away in the 2011 earthquake and tsunami. I was just a few days too early to try a newly opening shop from the global chain Ippudo, which has 40 branches outside Japan and was advertising noodles made from baguette crumbs, plus broth combining French consomme and Japanese dashi stock.
The ramen shops are located in a two-storey recreation of a romantically shabby 1958 city shopping district, eternally bathed in twilight. (The year was chosen for the birthdate of instant ramen.) There are also movie posters and shop facades for a post office and pawn shop, along with a real store selling old-fashioned lollies and toys. It's a period that evokes nostalgia for the Japanese. Some things may also be familiar to a certain age, like a vintage Coke machine.
In the gift shop, you can assemble a customised package of ramen to take home, choosing from different kinds of vacuum-packed fresh noodles, soup flavour and flavoured oil, with a personalised label. The shop also sells pre-packaged ramen, bowls, spoons and other souvenirs. Nearby are exhibits about ramen in Europe, regional ramen around Japan and historic ramen-making implements.
Then, if you're weary of foodie seriousness about what is, after all, simple noodle soup, the antidote is just a short train or subway ride away: Yokohama also has a branch of the Cup Noodle Museum.
Cup Noodle Museum is designed for kids. It's formally named the Momofuku Ando Instant Ramen Museum after the inventor of instant ramen. Run by an educational foundation that Ando started, the fun is designed to support some high-minded goals with exhibits about creativity and invention.
Non-Japanese speakers get to skip the lessons except for what's printed in the English brochure. Exhibits include a reproduction of the modest shack where Ando invented Chicken Ramen, a display of the astonishing number of varieties of instant ramen that Nissin Food Products has produced since then, and a food court called Noodles Bazaar, said to reproduce an Asian night market and "eight varieties of noodles that Ando encountered during his travels in search of ramen's origins".
The food stands include Italian pasta, Vietnamese pho, and dishes from Kazakhstan, China, Korea, Thailand, Malaysia and Indonesia. And there's a play area (an extra $4) where kids can experience the Cup Noodle manufacturing process from the point of view of the noodle.
The main attraction is the make-your-own section. For a fee, kids (or adults) can make their own Cup Noodle, decorating the cup, putting in the noodles and choosing the soup and toppings. Watch the lid get sealed and the cup shrink-wrapped, then your creation is enclosed in a cool protective package that you pump air into to cushion it for the trip home. There's also the much more involved Chicken Ramen Factory, a 90-minute session where participants make the noodles from scratch.
A warning: Cup Noodle Museum, educational as it is, is extremely popular with school groups and was packed on the weekday I visited.
RAMEN MUSEUMS
Shin-Yokohama Raumen Museum and Cup Noodle Museum in Yokohama, about 45 minutes by train from Tokyo. Websites have directions in English: raumen.co.jp/english/ and cupnoodles-museum.jp/english/
CHECKLIST
Getting there
Air New Zealand flies daily non-stop from Auckland to Tokyo. One-way Economy Class fares start from $769. airnew zealand.co.nzChoose straight, curly or wrinkled noodles in your ramen at the Shin-Yokohama Raumen Museum.