A bit like our need to glamorise - and trivialise - sports stars by focusing unduly on their appearance.
It does humanise them, I suppose. For instance the imposing on-court presence of Latu is much softened when you see her femininity up close. Ditto Valerie Adams, with no loss of mana.
It obviously pays for all sportspeople to scrub up okay to keep the sponsors and viewing public engaged. Women athletes who look good perhaps also broaden the appeal of top-level sport to those adolescent girls wavering on whether it is "cool" to continue. But as some magazine cover shoots and pin-up calendars show, our need to turn genuine performers into reality TV star-style celebrities is plain silly and can be demeaning.
New Zealanders do less of this than the Australians and the amount of serious coverage given to netball stands out, but let's keep our eye on the ball. As the mother of a teenage netballer, I know I'd rather she be admiring how the game is played than listening to girly twaddle about what top players do with their makeup. (Though that double elastic pony tail of Maria Tutaia has really caught on!)
Let's focus on celebrating the performance and achievement of our professional sportswomen. Leave the red carpet to the Oscars and forget it at the Halberg Awards. It requires enormous individual effort to excel at sport and unlike movie stars the job doesn't come with a personal stylist.
And I'd love to see more of our female sports stars choose to excel throughout their careers under their own names. Surely they have a calling card worth keeping, at least in a professional capacity. Congratulations Laura on the big day and long may she reign as Langman - or was it a case of the Australian commentators not having caught up with her big news?
- VIVA