Jaguar takes leap into the future

The C-X75 is an electric supercar built to celebrate 75 years of the Jaguar marque. Photo / Supplied

The Jaguar C-X75 has won the Louis Vuitton Classic Concept Award 2010 after judging by a panel of luminaries from the worlds of design, fashion and luxury.

The star of the 2010 Paris Motor Show, the C-X75 has again beaten stiff competition.

The panel was led by renowned automotive consultant and inaugurator of the prize, Christian Philippsen.

"Ian Callum, Jaguar's design director, and his team have achieved not only a beautiful design in clothing a world premiere and mouth-watering technology, but also a true Jaguar, projecting the brand's DNA into the future without an ounce of nostalgia," said Philippsen.

Jaguar, like Louis Vuitton, has built its reputation on the key foundations of luxury, attention to detail and understated elegance.

"It's brilliant that the C-X75 has won such a distinguished award," says Paul Ricketts, brand manager of Jaguar New Zealand.

"It's a beautiful vehicle which clearly shows the direction that Jaguar design is heading".

The C-X75 is an electric supercar built to celebrate 75 years of the Jaguar marque and was praised by the panel for the way in which it showcased the technology of the future with a beautiful design without looking to the past.

"It's fantastic for us to be recognised by the world of fashion with this award," said Callum. "We're at our best when we're breaking the mould - making our cars stand out for all the right reasons.

C-X75 is only a concept supercar, but it's a clear statement of Jaguar's intent to continue creating bold, innovative and beautiful cars."