Jaguar Land Rover has announced that it has purchased the largest privately owned collection of British cars in the world, securing this important collection for future generations and lovers of the swoopy lines of cars of old.
The collection was assembled over many years by British enthusiast James Hull, and includes 543 mostly British classic cars and features many significant Jaguar models including the XK SS, C, D and E-types.
The acquisition underscores Jaguar Land Rover's increased support and focus on their heritage.
The cars in the collection won't be hidden away in a back lot shed either, with plans including using the extensive collection to support brand and experiential marketing (that's getting up close and personal rather than TV and print adverts to you and me) to develop the brands and business in existing and emerging markets.