The media has fallen over itself to criticise some high profile loathing of the Māori language this week.
And although I'm in total agreement with my broadcasting colleagues who value the importance of embracing our indigenous language, I wonder if a better rebuttal to all the anti-Māori grumblings of the decreasingly relevant is for all of us who care to actually improve our collective language.
For the record, I don't speak Te Reo at all well. This time last year I returned from living overseas with a deeper sense of identity and a greater sense of shame about not speaking more of the language. I vowed to make a bit of an effort.
But it was easy to improve. The great thing about Māori is that resources are everywhere and even if you don't have time, you might be surprised by what you can learn.
I work six days a week and get up at 3.20am for five of them. But I enrolled in a term of comfortable evening classes at my local marae, and followed it up with a beginners' course at my local university.