The Jacinda roadshow rolled in with a rapturous crowd of 400 West Coast Labour Party faithful, and the curious, packing the Regent Theatre in Greymouth this morning.
Labour leader Jacinda Adern was feted like a rock star as she spoke candidly off the cuff of her first-hand observation of under-privileged economies having grown up in the provinces, and phrase by phrase spoke of the need for the regions "to be strong and resilient" again.
She wooed adoration from an audience adorned in splashes of red, with waving placards entreating voters to back Labour on September 23.
Anecdotes were recalled of previous West Coast visits by Adern, as a previous Labour government ministerial secretary, and she showed ready name recall by calling to West Coast Labour Party identities in the theatre by name.
It warmed the audience after she arrived fashionably late.