Weekend Herald readers grow

Readership of the Weekend Herald is up strongly in the latest Nielsen national newspaper survey.

The paper is read by an average of 618,000 people aged 15 and over, up by 17,000 from a year ago, giving it clearly the highest readership of any newspaper in the country.

The daily New Zealand Herald is read by 568,000 people and the combined print edition and website readership is up 5.5 per cent to 685,000 a day for the 12 months to September 30.

Over a week the Herald audience has increased by 52,000, reaching 1.15 million New Zealanders. Six out of 10 Aucklanders read a print edition of the Herald or visit nzherald.co.nz each week.

Business readership for the paper has been particularly strong through the economic crisis, up by an average 13 per cent for each of its daily editions. The Friday Business Herald liftout now has 357,000 readers, four times the readership of any other weekly business magazine.

Canvas magazine, which is included in the Weekend Herald, also registered strong appeal, rising by 32,000 readers to 428,000.

The Herald on Sunday is up by 13,000 to 380,000 a week, double the rate of increase of any other Sunday paper.

The readership survey is a continuous, face-to-face survey of 12,000 people around the country.