I, for one, admire the stream-of-consciousness thinking that brings us cars like the BMW Gran Coupe. I have no objection whatsoever to BMW calling it a four-door coupe.
Why not? Such a thing is entirely possible, even to those obsessed with the etymology of the word. Coupe, meaning "cut down", came into general use in the mid-18th century to describe a modified coach with an enclosed seat for passengers, with the driver seated outside. Coupes were usually for two passengers, but there were larger models for four.
So, a four-door coupe is perfectly OK, even if you're a pedant. Cars like the Gran Coupe, Mercedes-Benz CLS and Audi A7 may even be closer to the true meaning of coupe than any two-door sports car, because the original intention was passenger comfort first. It was never really about the driver.
The Gran Coupe pleases both passengers and driver. It's not necessarily about space: it has a low roofline, which cuts into rear headroom. But there's a very obvious feeling of opulence when you're stretched out in the back, in a cosseting chair of leather.