For the Iraqi general in charge of the public relations war against Isis, General Tahssen Irahim al Khafaji, it is a very personal and patriotic fight.
A former pilot under Saddam Hussein's regime, his brother, an Army captain, was killed two years ago in a battle with Isis.
One of the general's sons is an intelligence officer and another is a helicopter pilot in the Air Force and is involved in the war.
"It's dangerous but I'm proud. If not my son fighting, and my brother [dying], who will take care of my country?" he says from his office at the Ministry of Defence in Baghdad.
"If I don't take care of my country, who will take care of my country?"