A new smokeless tobacco product marketed as being less harmful than cigarettes may not be as harm-free as claimed, according to a new study.
The study, published in today's Tobacco Control journal, found Philip Morris' iQOS could cause smokers to inhale more often and expose them to another toxic chemical.
The iQOS is a battery operated electronic device which heats tobacco sticks, rather than burning them, to produce a tobacco-infused vapour which can be inhaled.
The product is also at the centre of a legal dispute between Philip Morris and the Ministry of Health which claims the product is not legal in New Zealand because it is a tobacco product for oral use rather than smoking, since it is not ignited.
The University of California study found that, since the device could only be used for six-minutes before it needed to be recharged, it may cause some people to shorten the interval between puffs in order to make sure they did not waste any of the tobacco stick which could increase the possible toxic exposure.