The Insurance Council is unimpressed with Labour's plan for a state-owned insurance company, saying it makes no sense.
Party leader David Cunliffe revealed the KiwiAssure scheme at the Labour conference in Christchurch.
He paints it as being a Kiwibank-style operation, giving people frustrated with big overseas players a home-grown alternative.
Insurance Council chief Tim Grafton says it would create an uneven playing field, and would probably dampening the enthusiasm of those who provide private capital to the insurance market.
``We are one of the most vulnerable countries in the world for the size of our economy and our exposure to natural disasters.