Forget Wellywood - the city name Rotorua is set to be emblazoned across what is believed to be the world's largest man-made floating wetland.
Plans for the rugby field-sized floating island - which will involve the recycling of more than half a million plastic soft drink bottles into a 5100sq m floating fibre mat - were revealed yesterday afternoon after four months in the pipeline.
Cutouts in the densely planted wetland island surface will be formed in the shape of the word "Rotorua" - clearly visible from above.
It is estimated that the floating island will remove up to four tonnes of nitrogen and more than 1000kg of phosphorus from the lake every year.
The $900,000 environmental initiative is a partnership of the Rotorua District Council, Bay of Plenty Regional Council and Te Arawa Lakes Trust.