It's 6.30am on a brisk weekday morning in Auckland's metropolis. At No1 Queen St cafe, eager "suits" are waiting for their first fix of the day. Barrelling out soy lattes, plus increasingly trendy long blacks and ristrettos, head barista Uilisi Langi describes how staff would be rostered on from 6.30am for a 7am opening.
"We had so many people waiting for a coffee. So we open at 6.30am now and we've still got people waiting when we open ... We get through about 55kg of coffee a week, and if you consider that to be a mix of double and single shots we'd serve up to 3500 coffees a week."
This is just one of countless cafes cashing in on the "think drink".
In his book Buzz: The Science and Lore of Alcohol and Caffeine, Stephen Braun discusses the introduction of coffee to Europe in the 17th century. It was "regarded as an Arabic curiosity at best, a repulsive excuse for a beverage at worst". But within a decade thousands of coffee houses decorated port cities such as London, Amsterdam and Venice.
James Howell is noted for his charming 1660 account: "This coffee drink hath caused a greater sobriety among the Nations. Whereas formerly apprentices and clerks use to take their morning draught of ale, beer or wine, by which the dizziness they cause in the brain make many unfit for business, they now play the good-fellows in this wakeful and civil drink."