An image of a bed in the boot of a car posted on social media by an Auckland fashion label has been slammed as offensive by a national homeless support group.
The image, showing the bed made up with curtains and brightly coloured pillows, was posted on Instagram on Saturday night by Stolen Girlfriends Club, a fashion brand founded in 2005 by three young men Dan Gosling, Marc Moore and Luke Harwood.
NZ Coalition to End Homelessness co-chair Corie Haddock said it was "inappropriate" at a time when some South Auckland families had spent much of this winter living in their cars because they could not afford anywhere else to live.
"It shows a lack of insight, a lack of social responsibility, but they are a fashion label so I guess it's not high on their priority list. It would be risque and they want to sell things, I suppose," he said.
"I think some homeless people would be offended by it when you consider the cost of some of the products that they sell."