Wow! It's been a manic few weeks for us here at ilabb. After a massive weekend down at the mountain, we've been 'all-hands-on-deck' back at the ilabb studio ensuring orders were dispatched on time when our winter sale kicked off online and in store.
Ironically, right about the same time, our warehouse manager, Jono, was away welcoming his new baby boy into the world – our youngest addition to the ilabb family – congrats, team! Full respect to Ash for covering in Jono's absence and leading the team, who all pulled together and smashed it out of the park.
The BNZ SupersizeSME billboard, airport and bus shelter campaign is certainly working. I've received loads of positive and cheeky messages from people I know who are keen to have a laugh when they've seen us up in lights. Apart from getting these messages, I've been stopped in the street multiple times by people wanting to ask questions about the program and let me know they've been following us, which is pretty awesome.
Following on from our work on resetting the business, the entire ilabb crew have put in huge efforts to get the mechanics right. I'm stoked that we've strategized a solid wholesale action plan, and we're now focussed on delivering that plan over the coming months during our busiest part of the year. What's super important right now is to ensure the support systems are there and all working effectively for the team to deliver our ranges to ilabb's B2B buyers, to engage more with these guys and their staff, and to begin to deploy some of the exciting new B2B initiatives that we've been working on.