NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

<i>John Armstrong:</i> Why National will never say never

3 Aug, 2007 05:00 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Opinion by

KEY POINTS:

The story sounds uncannily familiar even if the ending is (so far) somewhat different. After years of infighting and a string of election defeats, the major centre-right Opposition party gets a youthful-looking new leader untainted by the party's past.

Smart, decisive and supremely self-confident, he calls a halt
to the party's introspective doodling on ideology and yanks it firmly towards the centre.

His fresh-faced appeal and the mainstream re-positioning quickly pays dividends in the polls. The party leapfrogs ahead of its main rival. Over the following months, the governing party is widely written off and consigned to seemingly-inevitable defeat. Then it all starts to fall apart.

Omit the last sentence in John Key's case. However, the rise then slide of David Cameron, the leader of Britain's Conservative Party, is a neon-lit reminder to Key and National that in politics you should never say never.

Key has shown no hesitation in borrowing ideas and tactics used by Cameron during his dream run - just as Helen Clark copied some of Tony Blair's initiatives.

Key too has enjoyed a dream run. But Cameron's is well and truly over. Blunders and wrong calls have seen the Conservatives fall behind Gordon Brown-led Labour.

The circumstances differ. The change of leader has seen an unexpected "Brown bounce" for British Labour in the polls which may quickly fade.

Regardless, Cameron's troubles have shone a ray of optimism into Helen Clark's otherwise bleak winter.

They are added reason why there should be no signs of complacency at this weekend's National Party conference. Should any smugness linger, Key will expunge it completely with his opening remarks this morning.

There is a narrow margin between confidence and arrogance. The last impression National wants to give is that it thinks victory next year is a foregone conclusion.

Key will warn the 600-plus delegates that while Labour may appear cornered, they should never underestimate Labour's willingness to use whatever is required to save its electoral neck.

Having made that point, Key will leave the Labour-bashing to others.

Key's keynote Sunday morning speech will tackle a fresh, yet-to-be-revealed subject which he has not touched on previously. While this will be the news "hook", the underlying purpose of the speech is to display Key as prime ministerial material, someone with a clear vision of how New Zealand can perform better economically, thereby countering Labour's frantic efforts to pigeonhole him as a lightweight who does not stand for anything.

Behind the scenes, Key has wielded his authority in a fashion which gives the lie to Labour's claim he is substance-deficient. He has instilled discipline into his caucus. The lid now stays on arguments. Unity is deemed paramount; the jettisoning of Brian Connell is testimony to how unsentimental Key is about preserving it.

However, Key has yet to display his tougher side in public.

The chemistry of a party conference will see his authority bolstered considerably just through the adulatory reception he will get. However, you can still expect a lot of talk from Labour about "substance" in the 15 months to polling day.

Key must silence it, but indirectly, through actions showing he has the goods. It would be a mistake to fall into Labour's trap and start talking aloud about whether he has substance or not. Better to let his record speak for itself.

That will not stop Labour chipping away in much the same fashion that Blair depicted Cameron as a figure of little substance who would falter at tough decisions.

National's strategists are mindful of that. They say Cameron put too much of a premium on personal style ahead of policy substance.

It is still too early in the electoral cycle for National to be releasing policy. Given Labour's strife, National has not needed to do so. And the longer National holds off releasing it, the more difficult it will be for Labour to neutralise it.

However, the timing of Labour's denigration of Key is not accidental. After nine months at National's helm his leadership is entering a new and much trickier phase.

The shock of the new is fading. The media focus is slowly shifting - too slowly in Labour's view - away from being bedazzled by Key's star qualities to wanting to know what he would actually do as Prime Minister.

While National is not ready to offer detailed answers this weekend, the conference has been scripted to show there is plenty going on.

A dossier has been compiled of policy positions developed under Key's leadership covering matters as diverse as climate change, education standards and the tax treatment of charitable donations.

The party's front-benchers have each been given a chunk of conference time to explain their thinking and float ideas in their respective portfolio areas. They will also combine in a front-bench forum which is all about looking like a Cabinet-in-waiting.

Compared to the slapdash approach of 2005, National is being far more rigorous in its policy development this time. Those in charge of shadow portfolios have been consulting far more widely with relevant sector groups.

The intention is that the end product has broad acceptance in the wider community, thereby positioning National as mainstream and marginalising Labour.

It is all about ensuring policy across-the-board is sufficiently attractive to claw large numbers of voters away from other parties, rather than punting speculatively on one or two big-ticket items like tax cuts doing the trick.

National cannot rely on the old adage about governments losing elections rather than Oppositions winning them. That is first-past-the-post thinking.

National not only has to win next year, it has to win big. It needs a strong mandate so those policies are not watered down or blocked by coalition partners or support parties.

Given its shortage of potential allies, National must win a sufficiently larger percentage of the vote than Labour to give it the sole mandate to govern. A big enough win would leave Labour having to bow to that mandate regardless of whatever fragile arrangement it might be able to cobble together - just as Don Brash had to accept Labour would remain in power in 2005 after a fruitless attempt to patch together an unlikely-looking centre-right Administration.

It is no good National winning by two or three percentage points only to see Labour striking a deal with the Greens.

National cannot sit back and wait for power to fall into its lap. The polls are volatile. Voters' views are not yet fixed. A leader's ratings can tumble as fast as they rose.

Over the next 15 months, and like never before, National is going to have to earn the right to govern. The task for this weekend's conference is to demonstrate that it is not far off being ready to govern.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from New Zealand

New Zealand

Man sentenced for taking boy to secluded spot and photographing him without togs on

10 Jul 08:00 AM
New Zealand

State of emergency declared for Tasman region, severe weather warnings across NZ

10 Jul 07:04 AM
New Zealand|crime

‘Lock all your doors’: Neighbours recount gunman on loose after Hamilton homicide

10 Jul 07:00 AM

From early mornings to easy living

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Man sentenced for taking boy to secluded spot and photographing him without togs on

Man sentenced for taking boy to secluded spot and photographing him without togs on

10 Jul 08:00 AM

Antony Quinney will spend 10 months with an ankle bracelet for sexual offending.

State of emergency declared for Tasman region, severe weather warnings across NZ

State of emergency declared for Tasman region, severe weather warnings across NZ

10 Jul 07:04 AM
‘Lock all your doors’: Neighbours recount gunman on loose after Hamilton homicide

‘Lock all your doors’: Neighbours recount gunman on loose after Hamilton homicide

10 Jul 07:00 AM
Family mourns NZ woman killed by elephant on Zambia safari

Family mourns NZ woman killed by elephant on Zambia safari

10 Jul 06:52 AM
Solar bat monitors uncover secrets of Auckland’s night sky
sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP