NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

<i>Dialogue:</i> Life's ultimate luxury is time

10 Sep, 2000 07:42 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Twenty years ago commercial photographers still roamed restaurants, busy capturing everyone's big night out. Family archives are full of photographs in nifty cardboard holders of smiling tables of diners.

Back then, dining out was still a luxury: bookings were made in advance, we would dress up, and the whole affair would extend over about four hours.

Now we throw cheap chow down in an hour so we can make it to the movies on time, and if we do go upmarket the thought of capturing the moment on film is inconceivable.

Dining out is not a luxury but a commonplace necessity for most.

In fact, dining-in is more of a luxury for some. And it doesn't just mean fish and chips - there is everything available from affordable exotic Thai food to full roast dinners with no cleaning up.

It's the same with hotels.

Once upon a time, luxury hotels were the domain of rich American tourists or travelling rock stars, but now even ordinary folk are encouraged to spend their hard-earned cash staying at a fancy hotel in their own city for a weekend, complete with champagne.

Recently, friends on a way-home-from-work-whim even holed up overnight at the Sky City hotel. Luxury? No, just a bit of fun.

Our concept of luxury and what we aspire to has done a 180-degree turn.

Luxury used to be a ride in a jet aircraft.

I remember our whole family going to Sydney in 1972. We were decked out from head to toe in new outfits, including matching airline bags and jaunty hats. It was important to honour the luxury of travel. But today even the first-class passengers look scungy and air travel is simply a means to an end.

Not only do we have higher disposable incomes, but there is also universal accessibility to basically anything one wants.

What used to be out of reach for the average person is now available in scaled-down, cheapo versions for all to enjoy.

Let's take cars. Once we aspired to luxury car travel and the imagined lifestyle that accompanied it. But nothing is exclusive any more.

We can import older models of top brands for a snip of what they used to cost, and to buy a new car is actually affordable thanks to some of the newer Asian brands like Daewoo.

Even Mercedes has shifted down a gear and brought out a shopping trolley and a four-whee-drive urban Land-Cruiser version to suit middle-class urbanites.

Imagine if Rolls-Royce decided to bring out a nifty hatchback. It would be comfortable, but oh too practical and everyday.

Furthermore, we no longer admire or envy people with lots of money.

Often they actually give luxury a bad name - turning class into crass.

Let's take stretch limousines. The fact that pubescent teenagers on the way to the school ball and millionaire rap artists with unnecessary entourages frequent the stretch limo scene has certainly taken the appeal out of that method of travelling in supposed style.

So what happened to real luxury lifestyle, and what do we think of as luxury now?

There are two types of modern luxury. First there is the retrospective romance of luxury. While bigger is not necessarily better, older often is.

Sometimes the new and latest thing just doesn't have the class, style or sheer opulence of a classic - be it classic cars, classic architecture or classic design.

Second, when we use the term "luxury" we are often referring to small indulgence items of a personal nature. Usually these items have something to do with taking time out.

For instance, last month as luck would have it I was treated to a pedicure and a facial at a day spa. While these experiences are relatively affordable, the time they take up is harder for me to justify than the cash.

Another memorable luxury moment was being offered a piece of praline-filled fine white Belgian chocolate, which must have cost about 50c a segment. I am still dreaming about it.

Recently, a minor injury had me laid up in bed. It was raining heavily, my cellphone batteries were flat and there was a power cut which rendered the landlines inoperable.

So I lay in silence for about an hour with absolutely no disturbances.

Now that was luxury.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from New Zealand

New Zealand

How end-to-end encryption shields online child exploitation

09 May 05:00 PM
New Zealand

Morning quiz: On two-person bicycle, what is the common term for the rider in front?

09 May 05:00 PM
Premium
New Zealand

Defence Force quietly shelves SAS elite unit trained for terrorism response

09 May 05:00 PM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

How end-to-end encryption shields online child exploitation

How end-to-end encryption shields online child exploitation

09 May 05:00 PM

Internal Affairs blocked over one million attempts to access illegal content last year.

Morning quiz: On two-person bicycle, what is the common term for the rider in front?

Morning quiz: On two-person bicycle, what is the common term for the rider in front?

09 May 05:00 PM
Premium
Defence Force quietly shelves SAS elite unit trained for terrorism response

Defence Force quietly shelves SAS elite unit trained for terrorism response

09 May 05:00 PM
'Like a prison': Students in revolt at posh Auckland school, principal caught on secret recording

'Like a prison': Students in revolt at posh Auckland school, principal caught on secret recording

09 May 05:00 PM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP